Best Ways to Advertise Jobs Online in Sweden – Reach More Candidates Without Extra Cost

In an age where the majority of job seekers look for jobs online, employers need to be visible in the right places. For small and mid-sized companies, it can be confusing to figure out which channels yield the best results – should you spend money on commercial job boards, post in Facebook groups, or just rely on the national employment service’s website? ZenZaii’s philosophy is to combine smart technology (API integrations) with your own career page to maximize your online reach without a lot of extra work on your part.

A particularly effective strategy in Sweden is to use Platsbanken + your own career site for maximum reach and control.

Platsbanken + Career Site = Maximal Reach and Control

When advertising jobs digitally in Sweden, there are two main avenues that complement each other:

Nationwide exposure via Arbetsförmedlingen (Platsbanken)

Platsbanken is Sweden’s largest job board in terms of volume and breadth. Every day, thousands of job seekers search on Platsbanken for openings across the country. According to recent data, nearly 80% of candidates use general job sites in their job hunt – and Platsbanken is often the first stop in Sweden. Getting your ad on Platsbanken thus gives you massive free exposure to a broad audience, from active job seekers to people casually browsing. Arbetsförmedlingen has historically played a dominant role in job matching; for example, over 140,000 new jobs were advertised on Platsbanken in a single month (December 2021). The market is evolving with more private platforms, but Platsbanken remains a central hub that shouldn’t be ignored – especially since it costs nothing to post there.

Your own company career site

In parallel with broad outreach on job boards, it’s important to maintain an updated jobs section on your own website where all your openings are listed. As mentioned earlier, a significant portion of job seekers will check out company websites (around 45% according to some surveys) when looking for jobs. A dedicated career page allows you to control the content – you can present the job ad in your own branding, provide more detail about your culture, include multimedia, and have a smoother application form. It also helps your jobs show up on Google searches (including Google for Jobs, which scrapes company career pages). Crucially, candidates who land on your site can easily learn more about your business, which can increase their interest. So a career page not only hosts the application, it also serves as an employer branding tool.

So what’s the best approach? The answer is to combine these: use the huge reach of Platsbanken (and similar channels) to draw in candidates, but funnel them to your own career page for depth and conversion. This way, you cast a wide net but also provide a rich, branded experience that can persuade candidates to apply. It’s like using a megaphone to announce your job opening, and then inviting candidates into your “store” (your website) where you can engage them further and capture their application.

How ZenZaii Spreads Your Job Ads – With Minimal Effort from You

ZenZaii has built-in functionality so you don’t have to manually juggle multiple posting channels. When you publish a job ad through ZenZaii, several things happen automatically:

One-click posting to Platsbanken via API

ZenZaii is integrated with Arbetsförmedlingen’s system, which means your job ad can be sent directly to Platsbanken as soon as you hit “publish.” You don’t need to log into Arbetsförmedlingen’s site separately or re-enter the job details – the platform does it for you. Within minutes of publishing, your job will be visible to everyone searching relevant keywords on Platsbanken. This gives you maximum free reach to Sweden’s job-seeking public, without any extra work or delay. Essentially, ZenZaii ensures you never miss out on the country’s largest talent pool.

Instant update on your career page

At the same time, ZenZaii updates your hosted career page with the new opening. Candidates who visit your website (or find it via Google) will see the job listed and can read the full description and apply right there. The content of the ad stays consistent across all platforms – if you edit something in ZenZaii (say, tweak the job requirements), it will update everywhere automatically. This saves time and eliminates the risk of having different versions of the ad in different places, which could confuse applicants. You maintain one source of truth for the job information.

Broader sharing to other channels

Through Arbetsförmedlingen’s network, jobs often get additional distribution (for example, via the EURES portal for EU-wide visibility, or via private aggregators that pick up postings). Also, ZenZaii is continuously expanding integrations with other popular job sites. From day one, though, we cover the most important bases nationally. You can always manually share the job link on social media or niche forums, but the heavy lifting of broad posting is handled by the system.

For you as a user, this means you achieve something that previously required a lot of manual effort or expensive advertising packages. You’re getting your job in front of candidates wherever they are looking, and all applicant traffic funnels into ZenZaii so you can manage it centrally.

Consider a concrete scenario: you post an opening for an “Accountant” role. One candidate finds it on Platsbanken, another sees a LinkedIn post where you shared the career page link, a third googles “Accountant jobs + [Your City]” and finds your career page, a fourth comes across the ad in a Facebook group share. In all cases, they end up in the same easy application process via ZenZaii. You don’t have to monitor five different inboxes or login to multiple sites to gather applications – everything is collected in one place, and you can focus on reviewing their qualifications instead of managing listings.

In summary: The best way to advertise jobs online is to combine wide visibility with a directed candidate experience. By using ZenZaii, you automatically get the wide reach (through the Arbetsförmedlingen integration and other channels) and you build your own recruitment brand via your career site. All of this happens without additional cost or complexity for you. The result is more qualified candidates and a professional presentation of your company, which ultimately increases the chances that you’ll find the right person for the job.

References

• Platsbanken / Arbetsförmedlingen (Sweden) — national job board and integration partner (referenced).
• CIPD — A Head for Hiring: https://www.cipd.org/globalassets/media/knowledge/knowledge-hub/reports/a-head-for-hiring_2015-behavioural-science-of-recruitment-and-selection_tcm18-9557.pdf
• Data on Platsbanken usage (referenced in internal notes).
• Blind orchestra auditions better for women: https://www.princeton.edu/news/2000/11/28/blind-orchestra-auditions-better-women-study-finds